Spotler Group, a European marketing technology player, part of investor CNBB Equity Partners, acquires Insocial This Dutch platform helps organizations collect customer feedback and act on it quickly and intelligently. With this acquisition, Spotler gives marketers even more insight into how customers experience their brand and how they can improve that experience.

 

Insocial was founded in 2015 by Lex Groenewegen and makes it easy to customer satisfaction Measure at any point in the customer journey. The platform offers tools to collect real-time feedback, identify patterns, and implement concrete improvements. Organizations in retail, service, and B2B use the software daily.

The acquisition aligns with Spotler's ambition to empower marketers to work smarter with integrated tools for better personalization, smarter automation, and more relevant customer communications. Thanks to Insocial, feedback becomes a natural part of marketing decisions. And not only that, but as a pioneer in the use of AI as an integrated component in customer contact solutions, Insocial offers Spotler clients more options for delivering AI-driven customer experiences.

Groenewegen will remain as CEO. With the addition of Insocial, Spotler Group continues to build a strong, connected ecosystem of European marketing tools that are all user-friendly, results-driven, and fully GDPR-compliant. (Spotler Group)

merger/acquisition, Technology