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Salesforce Launches Agentforce

Salesforce Launches Agentforce

by Erik Bouwer
September 13 2024

Salesforce has launched Agentforce – a suite of autonomous AI agents designed to augment employees by performing tasks across service, sales, marketing, and e-commerce.

 

Agentforce enables companies to scale their workforce in just a few clicks when needed. This makes Agentforce a limitless digital network of AI agents that can analyze data, make decisions, and take action. This includes answering customer questions, qualifying sales leads, and optimizing marketing campaigns. With Agentforce, any organization can easily build, customize, and deploy their own digital employees or agents for any application, in any industry.

“Agentforce is the future of AI, and that future starts today. It represents the third wave of AI, where we say goodbye to copilots and welcome a new era of highly accurate, intelligent agents that drive customer satisfaction. Unlike other platforms, Agentforce is a revolutionary and trusted solution that seamlessly integrates AI into every workflow, putting it deep at the heart of the customer journey. That means it anticipates needs, strengthens relationships, drives growth, and takes proactive actions at every touchpoint,” said Marc Benioff, CEO of Salesforce.

“While others let you get started with AI yourself, Agentforce offers a fully customized platform that is immediately deployable and scalable. It has advanced security features, is based on industry standards and has unmatched flexibility. Our vision is ambitious: we want to equip a billion employees with the power of Agentforce by the end of 2025. This is what AI is all about.”

The now outdated copilots and chatbots rely on human requests and struggle with complex and multiple tasks. Agentforce offers a new level of sophistication by operating autonomously, using the right data, creating action plans for each task, and executing those plans without human intervention. Like a self-driving car, Agentforce uses real-time data to adapt to changing circumstances.

The solution works independently within an organization’s custom-built framework, making every customer interaction informed, relevant, and valuable. And if desired, Agentforce seamlessly passes the action to human agents. With a summary of the interaction, an overview of the customer data, and recommendations for next steps.

Agentforce brings significant innovation to the Salesforce Platform. With Salesforce Data Cloud at its core, Agentforce enables AI-driven, seamless experiences by unifying customer data in real time and making it accessible without having to duplicate it. The new Atlas Reasoning Engine, the brains behind Agentforce, combines six AI components to refine queries and answers, leverage intelligence, and execute precise, automated actions within existing systems. Agentforce also integrates seamlessly with existing Salesforce automation solutions, including MuleSoft.
Users can also tap into a variety of capable, ready-to-use autonomous agents. These agents are easy to customize and deploy quickly in a few clicks, without code. They work 24/7 and scale across channels. The agents improve efficiency in customer service, sales, and marketing through AI-driven automation – such as resolving service requests, supporting sales teams, and optimizing marketing campaigns. (Salesforce)
Technology

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