Sabio Group today announced the expansion of its acclaimed ‘Disrupt’ programme across Europe for 2025, bringing the digital customer experience (CX) transformation event to three major European cities. In addition to London and Madrid, this year’s edition will also be held in Paris.

 

The expansion of the flagship event comes at a critical time for the CX industry, with artificial intelligence developing rapidly, cost of living pressures continuing and volatile energy prices creating significant challenges for contact centres and frontline customer service agents, Sabio said.

Since its launch in 2017, Disrupt has become the must-attend event for CX innovators, attracting around 1.000 decision-makers each year to its London event and its sister event in Madrid.

The 2025 program, themed “Delivering on the Promise,” will showcase how global brands are leveraging advanced AI, automation and data solutions through real-world use cases and live demonstrations.

“Today’s CX professionals must navigate the most dramatic technology shift we’ve seen in decades, while managing heightened customer expectations and economic pressures,” said Stuart Dorman, Chief Innovation Officer at Sabio Group. “Disrupt creates an essential forum where industry leaders can share practical strategies and witness transformative solutions first-hand. From real-time translation technology to emotional wellbeing programs for frontline workers, we’re showcasing innovations that are making an immediate impact.”

Sabio’s Disrupt 2025 programme kicks off in Madrid on 3 April, with the UK event following on 20 May at Tobacco Dock in London, before Disrupt heads to Paris on 3 June. Sabio is also looking at expanding the programme further to include more European locations currently under assessment. (Sabio)

Customer Experience, Event Wise