DDMA and the DDMA Telemarketing Committee are starting the second edition of the DDMA Telemarketing Benchmark. In order to create as complete an overview as possible of the telemarketing sector, the DDMA is looking for more contact centers that want to join the Benchmark.

The DDMA Telemarketing Benchmark is published annually. The first edition, the DDMA Telemarketing Benchmark 2022, offered interesting insights and conversation material based on campaign data from seven participating contact centers: 2Contact, Custom Connect, The Customer Care Center, Kalff, Roscom, SalesQ and Webhelp.

With more participants in the benchmark, the insights from the Benchmark become more complete, relevant and in-depth. That is why the DDMA is looking for more contact centers who want to participate in this initiative as partners and who want to supply data anonymously. Partners provide specified and anonymised campaign data, which is treated confidentially (participants do not have access to each other's dataset). Partners also contribute to further professionalization and are involved in various publicity communications. Companies interested in joining can contact market insight specialist Nanda Appleman.

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