pegasystems announces that it has been chosen by bol.com to take the next step towards a more relevant customer journey across all bol.com channels. By choosing Pega's real-time AI, the organization is making the transition from transactional segmentation to a strong relational approach, according to Pega. With Pega Customer Decision Hub, based on real-time AI, bol.com can respond even better and anticipate customer signals, from need to purchase.

In 2020 bol.com started the search for an integrated marketing machine from which marketing decisions are made. The organization chose after an extensive pilot program Pega Customer Decision Hub to transform its existing marketing foundation from transactional to relational. This allows bol.com to optimize customer experiences and meet the unique, individual wishes and needs of the customer even more.

In recent years, bol.com has grown from an e-commerce player to a retail tech platform where both buyers and sellers are active. With 12,5 million active customers in the Netherlands and Belgium and a million-dollar range in dozens of product categories, bol.com is the largest online retail platform in the Netherlands and Belgium. Serving the customer in real time with the right message is crucial for the platform. (Pegasystems)

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