Profile

DDMA is the largest industry association for marketing and data. As a member, you're part of a network of over 360 brands, non-profits, publishers, agencies, and tech vendors who want to use data successfully and responsibly for marketing purposes.

Vision

DDMA stands for successful and responsible data-driven marketing. Marketing that empowers people by connecting data, technology, and creativity. Responsible use of data and technology is essential for consumer trust and the future of the marketing sector.

Portfolio

The data-driven marketing profession is never the same. Legislation changes, new technologies are hard to keep up with, and consumer expectations are ever-increasing. In this complex, rapidly changing world, DDMA serves as a guide, connector, and voice for organizations that want to use data successfully and responsibly for marketing purposes. We highlight developments in technology, regulations, and ethics, and bring together marketers, data specialists, and lawyers to help them grow in their professions. We continually raise the bar for the sector by promoting self-regulation and collaborating with members and policymakers to shape the future of the sector.

DDMA offers concretely:

As a guide, the DDMA keeps readers informed of the latest developments and helps elevate data-driven marketing within the organization. DDMA members therefore have access to a comprehensive and up-to-date knowledge base. We do this from three perspectives: what is possible (successful), what is permitted (compliant), and what you should want (ethical). In these areas, the DDMA organizes knowledge sessions, conferences, awards, research, and publications. The DDMA also offers a legal helpdesk, dossier pages, documentation and templates, legal masterclasses, and a Privacy Guarantee. Furthermore, the DDMA continuously monitors current developments and develops self-regulation.

 

The DDMA also offers a network of more than 360 organizations from various sectors. Finally, the DDMA advocates for its interests: increasing public support is crucial for the successful implementation of data-driven marketing and the future of the sector.

 

Do you have a question about membership?

Email to membership@ddma.nl.